Custom content for JLL by studioID

Optimize Your Portfolio Strategy to Decarbonize Real Estate at Scale

Decarbonizing real estate portfolios is a challenge, but possible. Because every portfolio is unique, each company’s path to decarbonizing will be different. For tenants, it can reduce operational costs and improve their energy security. For owners, making buildings more sustainable can protect and add financial value. When done well, asset decarbonization becomes a market opportunity for those who act first — and an economic risk for those who wait.

How can owners and tenants meet decarbonization goals and transition their real estate portfolios to net zero? This playbook offers five strategies to help guide the portfolio decarbonization journey. You’ll learn:

  • How to assemble the right internal team with leadership buy-in.
  • The role of quality building-level data and how to rank building attributes when prioritizing assets.
  • How to leverage the tenant-owner relationship.


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