ON DEMAND WEBINAR
Duration: 30 minutes​

Creating a connection and winning shopper loyalty is more important than ever.

As consumers grow frustrated by inflationary pressures and industry challenges, like out-of-stock items, brands that prioritize creating value for their customers will succeed.

It’s time for brands to become even more active in how they message the value of their product and how they help consumers stretch their dollars and get more from their product experience.

In this webinar, we’ll discuss:  

• The importance of connecting emotive value to shoppers
• How Kraft-Heinz Mac & Cheese is owning comfort
• How to communicate brand value through different consumer touchpoints

SPEAKERS

Victoria Lee
Brand Manager – Brand Communications
Kraft Heinz

Jeff Williams
Vertical Strategy Lead, CPG & Pharma
inMobi