We all want our children to learn good habits that will carry through to adulthood, right? And the importance of energy efficiency (EE) is no exception.

Even though children are not a typical utility company’s primary audience, it’s crucial to realize that this age group has been found to play an essential role in changing behaviors. Starting at a young age, teaching kids about saving energy is not only a smart way to instill good habits but also helps utilities with EE goals.

Energy efficiency programs in schools have already proven successful. Today’s utilities can make significant strides by engaging children at home, in schools and the community at large. This playbook explores how children’s engagement can be a game-changer for EE strategies. The playbook highlights:

• The influencing power of children
• How to reach entire families
• The value of educational settings

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