Retail media is seeing unprecedented growth, and is expected to make up more than one-fifth (21.8%) of total U.S. media ad spend by 2027. However, just because retail media is currently trending, that doesn’t mean it’s right for your media plan.

This playbook covers how to expertly navigate the ever-changing world of retail media and determine if it’s all hype or just right for your brand. Read now to learn more about:

• The new definition of retail media
• Balancing retail media’s data value with uncertainties
• Navigating retail media challenges
• The future of retail media

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