ON DEMAND WEBINAR
Duration: 1 hour

​Scientific discussion is booming — but not where you would think. Accelerated by the COVID-19 pandemic, key opinion leaders (KOLs) are increasingly choosing digital channels, including social media, to disseminate their ideas and findings. 

In this webinar, we discuss this shift with credentialed medical experts who are leveraging the digital space to significantly increase their reach. We explore why these digital opinion leaders (DOLs) have moved away from traditional forums like publications and medical congress presentations, and what industry partners should do if they want to deepen their relationships with these experts. Topics include:

• The difference between KOLs and DOLs
• The benefits of online scientific exchange
• How Medical Affairs teams can collaborate with DOLs

SPEAKERS

Scott Thompson
Co-CEO
Acceleration Point

Viet Trung Le
Associate Professor of Research, Preventive Cardiology PA
Intermountain Health
 

Charlie W Lees
Consultant Gastroenterologist, NHS Lothian
Western General Hospital