For retailers with physical stores, staying ahead of the competition takes more than evaluating sales numbers and surveys—which are often expensive and biased. Maintaining a successful physical location requires a deep understanding of customers’ needs and behaviors at a granular level to effectively tailor strategies and services to deliver what they want.

In this Playbook, discover how retailers are leveraging mobility data from the rising number of autonomous, electric and connected vehicles on the road to help inform everything from staffing to promotions, uncover new revenue opportunities and meet their customers’ needs. Read now to learn more about:

• Smarter location investments
• Identifying competitive gaps
• Effective merchandising
• Accommodating EV-owning shoppers

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