Why Every Brand Should Be Rethinking Their Influencer Strategy
Custom content for PowerReviews by Retail Dive's Brand Studio
WEBINAR ON DEMAND
Duration: 1 hour
In a survey from UM Media Agency, only 4% of consumers trust what influencers say online. Instead, consumers are looking for a more transparent, authentic brand experience. To build this kind of authenticity, smart brands such as Nautica are looking beyond paid influencers and instead partnering with "everyday influencers" for the social proof they need.
In this webinar, learn how everyday influencers can:
Help your brand build more trust and authenticity
Enable you to earn more customers
Learn about Nautica’s Everyday Influencer content case study
Hear brand success stories from those who have adopted this approach
Peter V.S. Bond Vice President, CPG/Retail Strategy
Jenna Williams Digital Communications Manager
Steve White Executive Director
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