WEBINAR ON DEMAND
Duration: 1 hour

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In a survey from UM Media Agency, only 4% of consumers trust what influencers say online. Instead, consumers are looking for a more transparent, authentic brand experience. To build this kind of authenticity, smart brands such as Nautica are looking beyond paid influencers and instead partnering with "everyday influencers" for the social proof they need.

In this webinar, learn how everyday influencers can:

• Help your brand build more trust and authenticity
• Enable you to earn more customers
• Learn about Nautica’s Everyday Influencer content case study
• Hear brand success stories from those who have adopted this approach

SPEAKERS  

Peter V.S. Bond
Vice President, CPG/Retail Strategy
PowerReviews

Jenna Williams
Digital Communications Manager
Nautica

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Steve White
Executive Director
WONGDOODY Commerce