Accessibility is for Everyone:
Why Ease of Use Design in Products and Packaging Matters for Brands

WEBINAR ON DEMAND
Duration: 1 hour

Did you know that 52% of general consumers say they would switch to brands offering easier-to-use products? Among consumers with arthritis – a population of nearly 60 million in the U.S. – that figure jumps to 67%.

These stats represent an enormous opportunity for packaging engineers and designers to build customer loyalty: even for consumers without dexterity issues, hard-to-open packaging can result in frustration and unnecessary pain. But what does “ease of use” mean, really? And how can you make products and packaging accessible for all? In this webinar, experts from the packaging industry and the Arthritis Foundation answer these questions and discuss the principles of inclusive design. Watch now to learn about:

Common types of challenging packaging
Key considerations for achieving better designs
Long-term benefits of inclusive design

SPEAKERS

Deb Gokie
VP, Consumer Health and Ease of Use
Arthritis Foundation

Evelio Mattos
Packaging Designer and Engineer
Host of Packaging Unboxd

Aerin Glazer
Founder
Tilt Beauty

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