When today’s consumers shop in stores, they expect the agility and efficiency they enjoy when shopping online. However, brick-and-mortar retailers struggle to provide that same seamless experience because they are limited by legacy technology that’s been cobbled together over time. These technologies don’t give retailers the flexibility to meet new demands, the speed to address changing consumer expectations, or the ability to anticipate future needs.
Forward thinking companies are taking a different approach: they’re using composable commerce to deliver seamless experiences across all shopping channels. Download this playbook to find out: