While it’s crucial to let influencers embrace their creativity and develop authentic, relevant content, companies must balance that with protecting their brand. 

Sure, influencer content can help boost your brand’s reach and favorability. However, it can inadvertently put your credibility at risk and create legal landmines if informal spokespeople make unverifiable claims. And the consequences can be immediate.

This new playbook teaches marketers what they need to know to maximize the benefit of influencer relationships while minimizing the risk of damage. The playbook highlights:

• The real low-down about ad claims
• How to help influencers (and Your Brand) stay on the right side of the law
• Reasons why your brand’s credibility should always remain at the core of any marketing move you make

​