Today’s higher education institutions face several recruitment and enrollment challenges: Rising operational costs, record student debt levels, and college alternatives like apprenticeship programs, trade schools and industry certifications. In response, higher education leaders are turning to technologies and strategies to make campus operations more efficient and strengthen outreach to prospective students. 

In this playbook, we’ll explore how partnering with Common App can help you reach more potential applicants while reducing the lift required from your team. It features real-life case studies from three colleges who are using Common App to:

• Streamline their application process and find untapped student populations.
• Leverage proprietary data to better understand the demographics of their applicants and enrollees. 
• Access broad aggregated data from across all Common App member schools to refine their recruitment approach.

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