Third-party cookies are going away. The loss will mean marketers and advertisers will need to find creative solutions to target and connect with their audiences. At the same time, new technology for unlocking the value of first-party data now offers a powerful alternative to third-party cookie-based marketing that can give brands more control of their customer retention and acquisition.

So what does this look like in practice?

In this e-book, you’ll learn:

• The four major trends to guide your strategy
• A deeper look at how to make the most of first-party data to strengthen your position
• Recommendations for what to get started on today​