LIVE WEBINAR
Thursday, July 24th | 2pm ET
Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording. ​

For Gen Z, authenticity isn’t optional; it’s the currency of credibility. When you get it wrong, they don’t just ignore your brand—they turn it into a joke. The reality is that most marketers are flying blind, gambling ad dollars on assumptions while chasing the latest viral moment. The cost? Wasted budgets, tarnished brand reputation, and years of hard-earned engagement wiped out in a single campaign.

With teen purchasing power at record highs and their influence on family spending growing, the stakes have never been higher. In this webinar, you’ll learn from teen research experts what separates brands that earn genuine loyalty from those that become the next punchline. Watch the webinar now to discover:

• How teens define authenticity—and how to stand out
• Where marketers go wrong—and how to recover
• How to test if your campaign will land—before you launch
• Exclusive new data captured just for this session

SPEAKERS

Alan White
VP, Research and Data Analytics
TeenVoice
 

Heather Haggerty
​Senior Director, Marketing
TeenVoice