Multi-vendor, curated marketplaces are the fastest growing ecommerce segment in the United States and by 2027 will account for 35% of all online sales.
For traditional ecommerce retailers, this presents a golden opportunity to increase revenue without the burden of inventory costs. But here's the catch: building the necessary technology to manage complex back-office processes when using the marketplace model can seem daunting. Most retailers simply lack the time, capital, or expertise to pull it off.
This is a playbook on what should be considered when launching or scaling a multi-vendor marketplace. Readers will learn about: