How Today’s Marketers Can Adapt in a Multichannel World
Data is everywhere today, in hundreds if not thousands of touchpoints. These touchpoints and channels take on countless forms based on what the data says and where it flows. With an unpredictable holiday season and threat of recession on the horizon, marketers need to “be like water” if they hope to succeed.
What does that mean? Being “like water” means being able to adjust to whatever is thrown at you. It means that in a multichannel world, you need to follow the data and adapt for maximum impact.
This essential playbook will discuss the importance of “following the data” and adjusting accordingly. It will examine:
Strategies to help prepare for economic downturns, including social selling, personalization, and machine learning/AI
Trends we’ll see as we head towards the holidays related to mobile commerce, marketplace sales, and beyond
How the right feed management tool can help you reduce campaign variables exponentially