According to a 2021 report, customers want personalized offers that show an understanding of their energy habits and help them save money and reduce environmental impacts. Then, it’s no surprise that 62 percent of utilities said that improving customer service is a top priority for the year ahead. 

Luckily, you don’t need to reinvent the wheel to do so. This playbook — provided by Salesforce — covers some of the ways you can help your company use existing technology to get the job done. Examples include standardizing the architecture of interactions across your organization for a better overall customer experience. Doing so creates a threefold benefit, including:

• Simplifying relationship management, even as customer options become more complex
• Cutting the cost and time necessary to deliver new programs
• Increasing the speed and quality of everything you develop
   

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