What is Driving the Order for Pickup Experience in 2020
Custom content for Rakuten Ready by studioID
WEBINAR ON DEMAND Duration: 1 hour
Out of necessity, customers changed their shopping and dining habits during the pandemic. One obvious pivot was toward Order for Pickup, which has seen supersized growth of over 200% since March.
Against this backdrop, Rakuten Ready conducted its second annual 2020 Time Study to understand how top restaurants, retailers, and grocers are delivering on the online Order for Pickup experience, by measuring order wait times and customer satisfaction ratings of those experiences.
The data highlights that while wait times are still important, consumers are looking to other attributes to rate their level of customer satisfaction. Register for this webinar to learn:
How the value of time has shifted as consumers weigh the safety of the order for pickup experience vs fast pickup times
Why the shift towards online shopping now feels comfortable for most consumers
Which brands shined and which have opportunities to improve on wait times
Jaron Waldman Co-Founder and CEO Rakuten Ready
Dr. Kirthi Kalyanam L.J Skaggs Distinguished Professor
Executive Director, Retail Management Institute
Santa Clara University