The GLP-1 Opportunity:
Designing CPG to Thrive in this New Era

LIVE WEBINAR
Thursday, June 26th | 2pm ET

Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording. ​


The rise of GLP-1 weight-loss medications is reshaping the food industry. Consumers on these medications reduce grocery spending by 5.5-8.6% within six months, shifting from processed foods to nutrient-dense options. As caloric intake decreases and consumers prioritize foods that deliver maximum nutritional value, CPG companies are facing some key challenges.

This webinar explores how food manufacturers can adapt to thrive in the GLP-1 era. Inside, industry experts share insights on reformulating products to meet changing consumer preferences without sacrificing taste or convenience. Discover:

  • The evolving profile of GLP-1 consumers and their unmet nutritional needs
  • How microbiome-supporting ingredients create opportunities for brand loyalty
  • Case studies: Successful product reformulations using fiber-rich alternatives like HealthSense® High-Fiber Wheat Flour

SPEAKERS

Chris Damman, M.D.
Clinical Associate Professor of Gastroenterology
University of Washington
 


Sherry Frey
Vice President, Total Wellness
NielsenIQ
 


Colleen Zammer
Vice President of Varietal Solutions Growth & Innovation
Bay State Milling
 

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