WEBINAR ON DEMAND
Duration: 1 hour

The rise of GLP-1 weight-loss medications is reshaping the food industry. Consumers on these medications reduce grocery spending by 5.5-8.6% within six months, shifting from processed foods to nutrient-dense options. As caloric intake decreases and consumers prioritize foods that deliver maximum nutritional value, CPG companies are facing some key challenges.

This webinar explores how food manufacturers can adapt to thrive in the GLP-1 era. Inside, industry experts share insights on reformulating products to meet changing consumer preferences without sacrificing taste or convenience. Discover:

• The evolving profile of GLP-1 consumers and their unmet nutritional needs
• How microbiome-supporting ingredients create opportunities for brand loyalty
• Case studies: Successful product reformulations using fiber-rich alternatives like HealthSense® High-Fiber Wheat Flour

SPEAKERS

Chris Damman, M.D.
Clinical Associate Professor of Gastroenterology
University of Washington
 

Sherry Frey
Vice President, Total Wellness
NielsenIQ
 

Colleen Zammer
​Vice President of Varietal Solutions Growth & Innovation
Bay State Milling