ON DEMAND WEBINAR
Duration: 37 minutes​

Let AB Tasty be your website tour guide to share the most interesting and best-performing optimization tricks learned from our customers.

Featuring insights from well-performing tests, our experienced CSM Managers will highlight the key areas to test for your home page, PDP, PLP, add to cart, and checkout funnel. With examples from across the range of AB Tasty’s clients, Ashley and Alex will give you pointers on:

• how to improve each page
• tests that have been proven to work
• main areas of friction that can occur
• best practice for test ideas

Whether it’s for mobile, app, or desktop – we’ll give you the lowdown on how to get your site up to speed using experimentation as your guide.

Key Takeaways:

• Considering relevance, clarity, anxiety, distraction, and urgency will help you identify areas on the page to test.
• The further down the funnel you implement a test, the larger the potential gains. However, every point of the funnel should be optimized to have the most impact.
• Testing and personalizing for specific audience segments can create more conversion uplifts for your brand.
   

SPEAKERS

Mary Kate Cash
Head of Growth Marketing, NA
AB Tasty

Alexandre Anquetil
Manager, Customer Success, NA
AB Tasty