The customer journey continues long after an online order is placed. When the shipment arrives at a home, the package plays a pivotal role in the shopper’s impression and satisfaction. 

When it comes to creative, customized consumer packaged goods, the marketplace is crowded. So how can retailers and CPG manufacturers make their packaging stand out from the pack?

In this playbook, we’ll show you how to meet and satisfy consumer expectations. Readers will:

• Learn what consumers respond to when viewing creative packaging
• Understand the importance of innovative, environmentally friendly structural designs
• Discover the need to balance creativity with cost and to remain adaptable with packaging

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