WEBINAR ON DEMAND
Duration: 1 hour

​Even before the pandemic, consumers were increasingly turning to a broad array of digital channels when discovering products, comparing prices, researching features, and making the final purchase. 

Today, creating the right omnichannel customer experience (CX) is imperative for companies that want to increase revenue, attract new customers, and strengthen relationships with existing customers. To successfully optimize omnichannel experiences, however, you must thoroughly understand both your business data and customer needs. 
This webinar will discuss the difference between omnichannel and multi-channel experiences, as well as how to determine which one is right for your customers. You will learn:

• How to conduct persona research to support personalization of customer experience
• Why user experience (UX) design matters, and how it relates to omnichannel experience
• How to identify the critical touchpoints that will have the biggest impact on your customers’ experience

SPEAKERS  

Jennifer Ives
Senior Vice President of Global Partnerships
3Pillar Global

Peter Fogelsanger
VP, Partnerships & Enablement
Contentstack

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Nicole Dingess
VP and Head of Product Design and UX
Gannett