WEBINAR ON DEMAND
Duration: 1 hour

Today’s retailers want to attract more customers to their stores, engage them more effectively, reduce waste and convert browsers into buyers. However, optimizing their efforts in the in-store environment is challenging since they typically manage their store operations without the same kinds of real-time data and insights that inform their decisions in their online environments.

This webinar highlights connected technology, which can empower retailers with the AI tools, data and insights required to connect online-offline customer journeys, improve store operations and enhance customer engagement. The webinar will discuss:

• Shifting retailers’ social media strategies to appeal to local customers and loyalty program members in targeted, personalized ways
• Creating the real time data that helps retailers understand what’s happening in their stores, what customers are coming in and how well the business is engaging them
• Bridging online-offline promotions and experience by synchronizing online offers with in-store signage

SPEAKERS

Beenish Yasin
Retail Industry Consultant
Lexmark

David Jenkins
Director of Sales, EMEA & APAC – Retail Signage Solutions
Lexmark

Aaron Dunteman
Optra Product Manager
Lexmark