Gathering Evidence:
Using Real-World Oncology Data for Clinical and Commercial Success

Custom content for McKesson by BioPharma Dive's Brand Studio

Real-world data (RWD) helps biopharma companies generate the real-world evidence they need to demonstrate how drugs perform within a targeted patient population. Although questions remain regarding standardization, transparency, privacy and security, RWD is a powerful, cost-effective way for biopharma companies to enhance and support clinical trials.

Our latest playbook will provide insight into the increased demand for RWD in recent years. It will also highlight:

  • Use cases for RWD
  • How RWD supports commercialization strategies
  • How real-world evidence helps physicians
  • Challenges in using RWD


GET THE PLAYBOOK

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