How Retail Brands Can Grow Globally with Less Risk
Consumers worldwide are increasingly turning to online marketplaces for their convenience and variety. Online retailers and direct-to-consumer brands in North America are using these third-party sales channels to expand sales globally — and for good reason. These third-party marketplaces help online sellers grow their international sales with less risk than establishing a branded web presence, customized to the country, or physical stores.
Opportunity to drive growth, test out foreign markets, and appeal to local or regional trends await sellers in international marketplaces. That’s why our new playbook addresses key considerations for growing sales with international marketplaces: You will learn:
How marketplaces support easier entry into new geographic markets than traditional methods
Key challenges and benefits of growing online international sales with marketplaces
5 best practices for developing a marketplace expansion strategy