The convenience retail market is highly fragmented, which poses challenges for CPG manufacturers seeking to optimize their sales in this lucrative industry.
First, it requires an understanding of the store-by-store opportunities available. And then, it involves the ability to execute against those opportunities through merchandising and promotional strategies.
As the industry rebounds decisively from the pandemic-induced slowdown, this infographic highlights why today’s brands must focus on ensuring they have the right assortments, pricing and promotions in each c-store location. The infographic shows: