The convenience retail market is highly fragmented, which poses challenges for CPG manufacturers seeking to optimize their sales in this lucrative industry.
First, it requires an understanding of the store-by-store opportunities available. And then, it involves the ability to execute against those opportunities through merchandising and promotional strategies.
As the industry rebounds decisively from the pandemic-induced slowdown, this infographic highlights why today’s brands must focus on ensuring they have the right assortments, pricing and promotions in each c-store location. The infographic shows:
80% of the nation's c-stores are operated by independent owners
Current market insights/data for candy, packed beverages, salty snacks and fuel
Effective ways to gain better access to the diverse and fragmented independent segment of the c-store universe
How to use powerful retail insights to create programs that encourage brands to carry, correctly price and promote an ideal product mix