Retailers often consider the checkout experience an afterthought. However, leaving checkout until the end of the process creates an impersonal buying experience. Moreover, a frustrating checkout process leads to lower conversion rates for one-time shoppers and negatively impacts the customer’s future interactions with the merchant.

Instead of being considered the final step, checkout should be the foundation of the shopping experience that starts when a shopper lands on the site.

The future of checkout is check-in, where online customers are immediately identified and provided with a personalized, friction-free buying system. This re-imagination of the buying journey offers a seamless buying experience on every surface, powered by a shopper network that works across brands and devices. In this playbook, learn:

• How checkout influences the buying process
• The most common reasons for checkout abandonment and how to address them
• How to elevate checkout–starting with check-in

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