WEBINAR ON DEMAND
Duration: 1 hour

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The popularity growth of third-party websites, voice assistants, maps and apps means that customer acquisition no longer starts with your website’s homepage. By the time a consumer lands on your page, they’re prepared to take action and expect your website to provide a rich, specific answer.

In our webinar "Why Your Website is 'Upside Down' - And How to Optimize It," we’ll identify and explain the new customer acquisition funnel. We’ll discuss:

• The role of landing pages in the new funnel
• Why AI-ready pages customized for your brand are so important
• Tips on optimizing your landing page to serve as a bottom of the funnel tactic

SPEAKERS  

Erin Jaeger
Director, Product Marketing,
Yext

Jaci Kent
Product Marketing Manager,
Yext