Understand the Complex Journey of Shoppers With Omnichannel
Custom content for Criteo by studioID
Shoppers aren’t shopping simple anymore, as most retailers now know. Instead, consumers buy not only through brick-and-mortar stores, but also online, through apps, and even through social media. Further, a shopper may browse online and then purchase in-person. Marketing to a shopper’s roundabout way of buying requires a holistic approach to marketing and data gathering, which will require:
Staying customer-centric and channel-agnostic
Leveraging data and partnerships in the organizations
Evolving your marketing strategy to an omnichannel approach using first-party data is not only cost-efficient, but it will drive customer loyalty and increase lifetime value of the brand.