Positive customer experience (CX) can enhance retail customer satisfaction, build loyalty and increase sales. CX is a key differentiator for retail success in a highly competitive environment amid increasing economic pressures. However, the amount of time, effort and expense needed to ensure first-rate CX has led many retailers to a crossroads. They need more support yet face uncertainty about where to turn for help.
Retailers’ hesitation to outsource CX — despite outsourcing other non-core functions — may be due to outdated notions and misperceptions of riskiness. This paper dispels common outsourcing myths and shows how an outsource partner augments rather than complicates CX processes. Read this paper to learn: