ON DEMAND WEBINAR
Duration: 45 minutes​

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“When times get tougher, you need to get smarter.” It's cliché, but with the economic headwinds, shifts in consumers’ shopping behavior, and pressure from retail media networks, CPG marketers need a smarter, measurable, and defendable strategy.  

More than ever, it is imperative to be more efficient in growing awareness and conversions. That’s why it is critical to provide the easiest path between brand exposure and consumer purchase decision.  

In this webinar, you’ll hear from The Mars Agency on why they’ve partnered with AdAdapted for years, as well as how they use Shopping List Marketing to complement and amplify their clients’ marketing success.  

You’ll learn how:

• To capitalize on the shifts in consumer shopping behavior
• To leverage Shopping List Marketing as a crucial part of  your marketing mix
• Agencies align marketing budgets and goals that can apply to your brand
• To increase purchase intent and conversions

Please join our fireside chat as AdAdapted and The Mars Agency discuss the challenges and solutions to navigate these turbulent times.
 

SPEAKERS  

Molly McFarland
Co-founder and Chief Revenue Officer
AdAdapted
 

Julia Miller
Group VP-Media Strategy
The Mars Agency