TV’s Future is Much More Than Connected

ON DEMAND WEBINAR
Duration: 40 minutes

As marketers, we're always seeking to demonstrate value. The rise of Connected TV has introduced new opportunities to do exactly that. But it's also led to questions—and misconceptions—about the best way to approach TV advertising.
New data suggests there’s a better way to make TV work than going all-in on its newest form. In fact, 73% of marketers agree linear and CTV work better together to achieve their marketing objectives.

Join us to learn:

  • What the data says about linear and CTV effectiveness.
  • How consumers and marketers are thinking about the blurring lines between different forms of TV.
  • Why adopting an all-inclusive approach to TV will set your campaigns up for success.
  • How Bosley used linear and streaming TV to power their growth.

SPEAKERS

Angela Voss
CEO
Marketing Architects


Andy Spivak
SVP Marketing
Bosley

 

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