How Winning Teams Use AI to Turn BFCM Shoppers into Repeat Buyers

ON DEMAND WEBINAR
Duration: 37 minutes

During the most competitive six weeks of the year, marketers face tightening budgets, smaller teams, rising ad costs, and buyer behavior that shifts by the hour. Static segmentation and pre-built campaigns simply can’t keep up.

In this 37-minute session, you’ll learn three practical AI plays that leading teams use to improve repeat purchase rates — whether you’re experimenting with AI or looking to go deeper into AI-enabled personalization.

You’ll learn about:

  • Smarter Audiences: How AI agents surface hidden patt erns, create predictive attributes, and help you distinguish between deal-seekers, gifters, and loyal customers before it’s too late.
  • Contextual Activation: How to combine customer data with real-world signals—like social trends, weather, and category shifts, to trigger hyper-relevant campaigns.
  • Synthetic Consumers: How brands are moving beyond segments to using AI to simulate each shopper’s decision process, achieving true 1:1 personalization that continuously adapts.

SPEAKERS

Katharine Toll
Head of Solutions
Simon AI


Paige Rotar
Director of Professional Services
Simon AI

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