ON DEMAND WEBINAR
Duration: 42 minutes​

Join AB Tasty as we explore how Tula Skincare revolutionizes the customer experience through first-party data, experimentation, and personalization.

We’ll dive into methods for collecting data to better understand customer preferences and behaviors. Tula will also share examples of leveraging data to enhance offerings, like their skin quiz for personalized experiences and product recommendations.

Gain insights into Tula’s vision and innovative approaches as they discuss their experimentation and personalization strategy, AI, road mapping, and cutting-edge technologies that shape their approach.

Take advantage of this opportunity for valuable knowledge and industry insights. Register now to transform your understanding of customer data collection and digital experience!

Key Takeaways:

• Learn how the Tula Skincare analytics team leverages data to fuel its customer experience strategy.
• Discover the importance of experimentation and optimization in enhancing digital experiences, and how AB Tasty empowers businesses in this aspect.
• Gain insights into the future of e-commerce, including the role of AI, road mapping, and cutting-edge technologies in shaping the industry.

SPEAKERS  

Mary Kate Cash 
Head of Growth Marketing for North America
AB Tasty 

Marielle Nwana
Sr. Data Analyst, Digital Growth
TULA Skincare

Celina Wong
Sr. Director of Analytics and Strategic Insights
TULA Skincare