WEBINAR ON DEMAND
Duration: 32 minutes

Economic uncertainty and rising inflation are reshaping how consumers approach grocery shopping. With 72% of Gen Z cutting grocery budgets and 91% of consumers using online recipes for meal planning, shoppers have become more strategic about their purchases. This shift toward budget-conscious shopping presents challenges and opportunities for brands aiming to connect with cost-conscious consumers.

This webinar explores how economic pressures are transforming grocery habits and offers strategies to reach shoppers during critical decision-making moments. During the session, industry experts share insights on evolving behaviors and demonstrate how contextual commerce media can influence purchases when budgets are tight. Tune in now to discover:

• Data on how economic uncertainty shapes shopping mindsets across generations
• Contextual commerce strategies to connect with consumers during key decisions
• Case studies of grocery retailers adapting to budget-conscious behaviors to drive sales

SPEAKERS

Meghan Howard
Chief Revenue Officer
Chicory
 

Neha Mallik
Head of Connected Commerce
Mizkan America, Inc.