ON DEMAND WEBINAR
Duration: 1 hour​

Patient expectations today are at an all-time high, and providers are feeling the pressure to grow revenue and reduce costs. This webinar provides an in-depth look at Service Line Marketing across the entire patient lifecycle — from acquisition to care coordination. Whether you’re a provider looking to level up your Service Line engagement strategy, an existing Salesforce user looking to unlock value from your investments, or curious how to save time with the newest Salesforce trusted data and AI innovations, this webinar is for you.

Join Salesforce experts, and leading healthcare providers, Ochsner Health and Memorial Hermann Health System, to learn how to use Marketing Cloud to:

• Target and identify the right prospective patients, and drive lead conversion
• Personalize every patient engagement at scale across web, email, ads, social, mobile, direct mail, and more
• Engage patients across the care lifecycle
• Optimize marketing campaign ROI and spend

SPEAKERS

Cassandra Salcedo
Senior Product Marketing Manager
Salesforce

John Twomey
Lead Solution Engineer
Salesforce 

Kylie Worley
Marketing Supervisor
Ochsner Health

Lucky Rai
VP Digital Channel Experience
Memorial Hermann Health System

Kim-Anh Patel
Manager, Digital Product Management
​CRM Solutions