Don’t expect the rise of influencer marketing to stop anytime soon. The market has doubled in size since 2019, reaching $13.8 billion in 2021—and 93% of marketers say they now use influencer marketing. 

So, how do you launch an influencer marketing program? Whether you’re just starting out or you aren’t sure if you’re getting the most out of your current influencer marketing program, this playbook will guide you through answers to the biggest questions and provide you with the information you need to launch an influencer program that will deliver ROI. These top 5 questions cover:

• The point of influencer marketing
• The target audience
• Influencer vs traditional digital marketing
• Proof of success 
• Tracking ROI

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