Industry experts from Vericast analyzed survey feedback from financial services professionals and consumers nationwide about their goals, priorities, expectations and experiences, from check ordering to digital banking to privacy.

They discovered critical gaps in these five key banking trends transforming the industry:

• Change events threaten long-standing loyalty
• Streaming entertainment delivers new account acquisition tools
• Expectations of privacy affect marketing strategies
• Demand for corporate responsibility challenges marketing goals
• Loans will be the market-making competitive battleground

Download the 2022 Financial Services TrendWatch report with strategic insight for improving loyalty, increasing acquisition and growing relationships.