Independent grocers can compete with household names like Amazon, Walmart, and Kroger, provided they have the right tools. Consumers want compelling offers and personalized experiences. Such expectations, fueled by the shift to online shopping during the pandemic, have forced retailers to reexamine their offerings. By implementing an automated system that provides personalized messages, seamless checkout, and data analytics, grocers can compete with larger brands.

This playbook by ShopHero, a leading provider of e-commerce and fulfillment services, outlines key steps to succeeding in the independent grocery space. Content includes:

• How to make your online shopping experience an extension of your in-store experience
• How endless aisle capabilities allow customers to shop local without overwhelming grocers with an inventory item explosion
• How in-store order picking and fulfillment solutions can drive in-store and online sales

​