The world has changed for luxury retail. Covid-19 has been a huge catalyst for change towards a digital-first, customer-centric approach, but many businesses still aren’t looking at their operations and digital efforts in the right kind of way.
It’s time for a rethink. In an era of even greater customer expectations, luxury retailers must shake up their thinking around customer experiences, around the role of the High Street store, and how and who they’re engaging with.
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