With consumer behavior having changed so significantly, retailers today are faced with a new challenge: connecting with consumers in a non-linear way. Consumers are visiting stores less frequently and spending less time in stores when they do visit. They simply have fewer in-person opportunities to discover new products and brands. Yet they still expect retailers to be attentive. As both circumstances and customer behavior changes, brands and retailers must adjust to connect with consumers and meet their evolving needs.
In this playbook, we’ll explore why the traditional, linear marketing approach no longer works, and how developing a multi-touch strategy for connecting with shoppers is vital for retailers today. What’s inside:
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