Every December marketing and advertising publishers look back at the biggest trends. At the end of 2022, Adweek crowned retail media, an advertising infrastructure that comprises a collection of digital channels and sold within an online marketplace or store at the point of purchase, the year’s king.
Retail media within a marketplace business model just makes sense. It is a natural progression for retailers looking to grow fast and retain customers in an ever-consolidating space and for advertisers who need new options to reach the right consumers. But how can a marketplace better harness the power of email and text marketing, publisher networks, and other platforms?
Download the playbook to learn why retail media is hot and how new technology supporting this model can transform a marketplace. Topics cover:
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