Giving customers financial guidance and recommendations based on real-time scenarios is essential for a good customer experience in banking. The key is to leverage data and analytics to understand the consumer at every point of their journey—from onboarding and account opening to expanding the relationship through additional products and services.
Banks that improve the customer experience can improve satisfaction, increase revenue, expand relationships, increase retention and positively affect the bottom line. In this Industry Outlook Report, we’ll explore:
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