Three Best Practices To Win the Grocery Game in 2022
Custom content for Cardlytics by studioID
It’s no secret that consumer behavior changed drastically during the pandemic and is not reverting to pre-2020 norms. By now, grocers know they can’t rely on their old tactics to find, add and maintain customers.
In a recent survey, Cardlytics and Grocery Dive’s studioID asked nearly 150 grocery executives about their take on the grocery landscape. Only 5% predicted customer shopping behaviors would return to exactly how they were before the pandemic. At the same time, Cardlytics analyzed transaction data from its proprietary platform to see how customers’ purchasing decisions have changed. (Hint: The future lies in the digital marketplace.)
In this survey report, they offer a glimpse at important marketing trends and strategies for brands and grocery chains to capitalize on:
Focusing on online shoppers and improving operational processes to attract and retain them
Understanding how they are spending with competitors