There’s a huge change on the horizon for retailers. The time to adapt is now. For years, retailers have relied on third-party cookies to attract, convert and retain buyers. But with Google phasing out cookies by 2022, retail marketing is poised for a profound market shift. The good news? Retailers who pivot from their reliance on data provided by unreliable third-party cookies to first-party consumer data will be better positioned to deliver the highly personalized, friction-free experiences that today’s consumer demands.
In this playbook, you’ll learn why first-party customer data is quickly becoming one of the most vital assets your business can own, providing:
Richer customer insights that lead to more compelling experiences and greater customer spend.
More accurate predictions of buying behaviors to eliminate time and money wasted on irrelevant campaigns.
Less guesswork and easier decision-making as evidence replaces hunches.