Health care organizations that recognize the importance of clinical research know the huge impact it has. Not only does it bring new therapies to patients and pave the way to improved health outcomes, it offers financial and strategic benefits to the institution. About 92% of recently surveyed healthcare executives and SMEs say that clinical research increases care options, enhances the hospital’s reputation and protects market share.

But clinical research costs remain high, and many healthcare executives struggle with defining its value to decision makers in their organization. And due to the pandemic upheaval in how clinical research is done, alternative business models are emerging. The time is right to forge a plan that fits your organization’s needs. In this playbook, you will learn:

• The value of clinical research in healthcare and strategies to promote it to decision makers
• The real-world challenges of conducting clinical research in a hospital setting
• The strategic importance of partnership models.

​