In today’s era of information overload, it’s essential for marketers to get their message out in an exciting, eye-catching way and to reach people who will actually benefit from seeing their content.

​This is where digital out-of-home (DOOH) comes in. This new primer for success outlines everything marketers need to know about the evolving DOOH landscape — from the medium's nuances to the benefits of programmatic technology, from audience and targeting tactics to measurement capabilities, and beyond.

The e-book covers:

• Why the world’s leading brands are leveraging DOOH
• The benefits of programmatic buying for out-of-home
• A deep-dive on DOOH venue types with examples
• Audience and targeting strategies for DOOH
• Measurement capabilities for evaluating ROI