WEBINAR ON DEMAND
Duration: 1 hour

Unified commerce is becoming increasingly important for retailers, but there is a lack of agreement on what it really means, what its crucial components are, and what technology is needed for it. To gain some clarity on the subject, Aptos and Bain & Company partnered to conduct research with retail technology decision makers on their unified commerce strategies and the capabilities required to deliver them.

The research explores the importance of unified commerce to retail executives, what capabilities are most critical to unified commerce strategies, the current state of implementation of those capabilities, and challenges in bringing them to greater maturity. Register now to learn more about:

• Why unified commerce is quickly becoming a key priority for retailers, though it is still an emerging capability for many
• How retailers are seeing a range of financial and non-financial benefits from pursuing unified commerce strategies
• Why execution can be challenging even though retailers are excited about the future and typically set ambitious unified commerce goals
• Why coordination across the full tech stack – as well as the broader organization – is critical to delivering unified commerce well

SPEAKERS

Dave Bruno
Director of Retail Industry Insights
Aptos

Bala Parameshwaran
Expert Partner
Bain & Company

Jessica Craig
Associate Partner
Bain & Company