People don’t have to go to stores anymore, they have to want to go to stores.
Although we’ve been talking about that statement for quite some time now, this year has really taken it to another level. Many retailers were closed, literally closed for months, exacerbating an already looming (and dooming) fact: We are over-stored.
Turns out though, consumers do want to go to stores, but in a much different manner than before. According to over 2,100 consumers surveyed in WD Partners’ new study:
To see the complete findings and recommendations on how to take your brand into the 21st century, download our free white paper.
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