While there’s no doubting the power of social media for lead generation, it also requires more experimentation and understanding in a digitally complex world.

To get more perspective on how effective social platforms are for lead generation, Social Media Today partnered with SharpSpring to reach out to our community and get their thoughts on which platforms and approaches are most effective for lead gen, and what they expect in the future for social lead building.

More than 320 marketers took part in the survey, which reveals some interesting, concerning and thought-provoking considerations for digital marketing.

 Read this report to learn more about:

• The current state of social lead gen
• What plans businesses have in place to drive lead gen
• The core elements you should consider for effective social lead building
• Which social networks are best for generating leads
• Types of social posts better for lead generation

​